A firm representing the Australian Grammy Award winning pop star, who blasted into the music scene in 1987, filed a notice of opposition to Jenner’s application last week, claiming that it would “dilute her brand,” according to the Guardian. The firm, KDB, also describes Jenner as a “secondary reality television personality”.
Kylie Minogue, who has also filed to trademark that name, maintains she has been active in the entertainment industry since 1979, has had her website www.kylie.com up and running since 1998, and that she has her logo ‘Kylie’ for goods and services which include fragrances, jewelry, clothing and live performances. As such, granting the 18-year-old Kylie Jenner’s wish will “violate and diminish the prior and superior rights” of the singer.
Jenner reportedly filed an application to trademark her name in May 2015 for “entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture,” according to CNN. The 18-year-old appears on E! reality series, Keeping Up with the Kardashians, with her famous sisters.
This past Sunday, Kylie Minogue pointedly re-introduced herself to the Kardashians/Jenners
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